Due to the fast-paced and hectic lifestyle, people are increasingly opting for convenient food and ready to eat food. The sharp rise in demand for bakery products is observed than for conventional food owing to extended shelf life. Bakery products could be served in less time without compromising with taste and freshness. Convenience is one of the significant factors in the widespread popularity of frozen bakery products across the globe.
In the last few years, the rise in demand for various types of frozen food products is due to its durability, convenience, and hygienic packing. Frozen Bakery products are packed with nutrients in food-grade durable packing. As a result, the manufacturers are investing huge funds on innovative and nutritional bakery products to take advantage of the growing trend of consuming healthy and convenient frozen bakery food.
Most of the frozen bakery products can be customized as per the needs and requirements of the customer. The facility of customization and flexibility is what makes the specialty frozen baked products market lucrative. Manufacturers are introducing artisan and specialty bread, par-baked, and frozen dough bread products, which are available through various distribution channels for convenience in restaurants, convenience stores, or retailer bake-off production. The consumers are also willing to opt for specialty baked goods as premium products fetch higher profit margins.
The global frozen bakery products market is divided based on type, products, and distribution channels.
Based on the product type, the market is divided into freezing pastries, frigid bread, frigid cake, cold crust pizza, and others. The dominant share in the market is acquired by cold pizza crust due to the high consumption rate, which depends on the overall economic growth, the evolution of food culture, and the change in lifestyle.
Based on distribution channels, the global frozen bakery market is divided into retailers, industrial catering, baker’s shops, caterers, and bakers. Among these markets, retailers are the fasting growing distribution channel. Stores, supermarkets, and hypermarkets are the dominant distribution channel for frozen bakery products. The driving for frozen bakery products is easy to access to the products, availability of varieties, and access to national and international brands.
Based on the product, the global market for frozen bakery products is divided into buns, rolls, donuts, and others. The demand for rolls and buns is fastest growing due to consumers rising preference for the available and grab-on-the-go food in the breakfast menu across the world due to a busy lifestyle and reasonable price.